Colleen has over 35 years of experience working with home builders and developers where she has a proven track record of building market presence through the creation and implementation of integrated marketing and sales programs.  Her  management experience includes strategic planning, global and local branding, feasibility studies, brand identity, merchandising, pricing and premium analysis, competitive market analysis, focus groups, market intelligence, P&L accountability, marketing budgets, website design, sales training, media planning, and team building.

Colleen is a seasoned and vetted sales and leasing professional who has sold and/or leased multiple new home sales communities, resale properties, and developer-owned rentals throughout Southern California with diverse product offerings and price points, generating well over $1 Billion in sales and rental revenue throughout her career.

She is an expert in sales management of attached homes, and virtually every type of detached dwellings.

Prior to rejoining UNHS, Colleen served as Vice President of Sales & Marketing for LaTerra Development based in Century City, CA. Colleen both sold and managed LaTerra’s new home sales communities, as well as managed the design and marketing efforts for the leasing offices, models, and common area amenities for the Apartment Building Division at LaTerra.

During the recession years, Colleen was Sales and Auction Manager for Broker, WRS Enterprises, Inc. representing both Downtown Properties and Intellimarket, where her combined efforts generated over $150 million in sales and auction revenue for numerous Southern California communities.

Prior to WRS, Colleen served as Vice President of Sales & Marketing and Division Broker at Shea Homes – Inland Empire Division, Home Building Company.  While at Shea, Colleen managed a multi-million-dollar advertising budget and kept costs below one percent of gross revenue.   Her efforts resulted in improvement in the areas of customer relationship management, prospect management, national marketing, and branding campaigns, sales training, “Eliant” customer satisfaction, sales metrics, sales compensation, and performance standards.  She  exceeded business plan goals and was ranked number one broker at Shea from 2003-2006 in sales, starts, deliveries, customer satisfaction, capture rate, and profitability.  Colleen was also instrumental in establishing the corporate “brand” brochure for Shea Homes in California.

Colleen served as Vice President of Sales and Marketing for Ultimate New Home Sales and Marketing from 2002-2003 and for Premier Homes, Home Building Company from 1993-2002.

Colleen is a graduate of the Institute of Residential Marketing (IRM), a licensed Real Estate Broker in California, and holds a Certified Sales Professional (CSP) Designation from the National Sales & Marketing Council (NSMC). She served on the Executive Board of Directors for the Inland Empire Sales & Marketing Council for over 10 years and was President of this SMC in 1999.  She also served on the Board of Directors for the LA/Ventura Sales & Marketing Council and the Riverside Building Industry Association.  Colleen has been a speaker at the Pacific Coast Builders Conference, an instructor for Certified Sales Professional (CSP), and was a trained facilitator for Franklin Covey’s The 7 Habits of Highly Effective People during her Division leadership at Shea Homes.