The sales momentum at Brighton didn’t just happen.
It was created.
The entire first phase at Brighton was sold, BEFORE Grand Opening, AND Melissa already has multiple reservations on phase two, all within just a few weeks.
HOW DID SHE DO THIS?
Melissa drove the sales momentum at Brighton by
creating a sense of urgency and the need to ‘buy now‘.
Utilizing the UNHS pre-sale campaign, Melissa began sales at Brighton before the models were ready.
She communicated with every prospective buyer, gave dusty shoe tours of the community, and created a sense of exclusivity and urgency. Wells Fargo Bank was instrumental in helping Melissa achieve her goals by pre-qualifying her buyers in a very timely and efficient manner.
This led to all 15 available homes being sold
prior to the Grand Opening!