What We Do

Market. Sell.  Close. Repeat. 

SERVICES

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New Home Sales
In-House Sales Training
Sales Reporting & Escrow MGNT
Market Research
Project Evaluation
Marketing Collaboration
Sales Office / Model Merchandising
Land Acquisition

New Home Sales

Ultimate is an extension of your team

When you partner with Ultimate, you engage our nationally recognized, professional team of experts who are trained in the art and science of new home sales.

How it Works

We fold seamlessly into your organization to provide you results. We staff, sell & close your new homes, for you! We provide a commission-based service and are paid on commissions only, at the time of closing.

We aim to provide our clients with unparalleled commitment, veteran experience, boundless passion, and premier service. Partnering with Ultimate means we are less expensive than an in house sales staff, saving money on the bottom line.

TYPES OF COMMUNITIES WE’VE SOLD

From luxury high rise to mountain resrots, from urban infill to suburban master planned communities, Ultimate sells (and has sold) it all.

We’ve helped hundreds of builder clients successfully sell & close their new home communities, in good markets and in bad,  for 30+ years.

Infill / Small Lot

Mid/High Rise

Suburban Single Family

Luxury Estates

Coastal

Live/Work

Condo

Desert Golf Course

Mountain Resort

In-House Sales Training

“It’s what you learn after you think you know it all, that counts.” – John Wooden

Great musicians, athletes and sales people do have one thing in common… practice, practice, practice.

Ultimate is the only new home sales company in Southern California with its own in-house sales training center and dynamic, educational curriculum. Our sales people are constantly being challenged to be the best through goal-selling, role-playing, skill-building seminars conducted by our management team.

Sales Reporting & Escrow Management

Our attention to the details lets you focus on the big picture.

We know how important it is to keep you informed on every aspect of your community.

At Ultimate, our management team focuses on the details and tailors reports with exactly what you want and need to know.

Our oversight of the details includes:

  • Weekly sales reports
  • Weekly escrow updates
  • Coordination of escrow closing process
  • Review of all closing statements
  • Assistance in DRE processing and compliance
  • Assistance in creating and updating all sales-related documents

Market Research

Knowing your niche

Today’s business decisions can only be made with accurate and timely information. Through constant research and analysis and real boots-on-the-ground research, Ultimate provides you with all the necessary information to ensure your success.

Services

Market studies • Price studies • Feasibility studies

Our extensive research capabilities include the following in these services:

Analysis of the market
Competitive market analysis
Evaluation of direct competition and surrounding communities
Pricing and premium analysis
Product recommendations, including product design, amenities, and plan critiques
Focus groups

Areas

Arizona • California • Nevada

Completed by VP Market Research Judy Usik 

Project Evaluation

Get it right from the start

Whether for future development or retooling an existing project, Ultimate provides you with the analysis needed to establish a competitive marketing strategy that ensures a successful project.

Our evaluation of the project includes the following:

Project concept, land plan, and amenities
Product type & design
Site layout
Unit mix
Finance program, pricing, and premiums

Marketing program

Buyer profile
Product type & design
Option program

Because of our experience, we are able to quickly assess the overall project and make cost-saving and value-added recommendations that can ultimately enhance your bottom line.

Marketing Collaboration

Doing business person to person.

At Ultimate, we understand that today’s homebuyers so frequently start and finish their homebuying process online. It is so essential to have a strategic marketing plan put together with defined objectives.

Our management team collaborates with the Ad Agency on the following:

  • Develop a Marketing Plan
  • Assist in the design of: logos, brochures, business cards, price sheets, price sheets, mailers, e-blasts, website and content, on-site and off-site signage, flags, bootleg program, advertising campaigns, social media,
  • MLS / BDX management
  • Assist in administering: e-blasts, social media, advertising campaigns, real estate related websites

Sales Office / Model Merchandising

We all know it’s true: first impressions are everything.

A successfully merchandised model home and sales office should be scaled and carefully designed, with materials selected to help attract the target market to the community.  After investing in land, construction, and carrying costs, a well-designed sales office model home is exactly what you need to drive the sale and to make all of the other investments come together. A well-merchandised model home is the key ingredient to the success of the development.

Our consulting and assistance include:

  • Placement of the sales office
  • Design and layout of sales office and displays within
  • Analysis of buyer traffic flow
  • Analysis of work areas
  • Location of Models/Model complex
  • Anaylsys if buyer profile and its application with diesng specs
  • Framing walks, interior design, landscape plans and landscape maintenance
  • Overall perception of presentation

Land Acquisition

Got land?

Ultimate stands ready to assist you in the purchase or sale of land. We have the ability to take your land from conceptual ideas to an approved permit-ready project, we offer assistance in all of the following:

  • Site Selection: product type determination / market demand / land availability / economics
  • Evaluation: site characteristics / zoning & land use controls utility services / site encumbrances / on & off-site improvements / final net yield of the site
  • Entitlement Processing: product selection / coordination of architect and engineer

       Builder Opportunities Available! 

Contact Larry Roybal, VP Land Acquisition, for more information. 

Ultimate folds seamlessly into your organization as a preeminent source for your New Home Sales

All of us at Ultimate have a true passion for the new home industry. We are fortunate to have the opportunity to help out builder clients achieve their sales goals, while assisting buyers in accomplishing one of life’s more important personal goals.

LEARN WHY WE ARE TRUSTED