How Do You Successfully Sell A Community Buried with Edge Conditions?

At The Colony at Azusa, built by Far West Industries,
the quality of the home and spec level, beauty of the street scene, and functionality of the floor plans  has incredible appeal to the buyer profile.
PMA Advertising has done an excellent job in driving traffic to the community.
As for UNHS Sales Counselor Steve Sullivan, well, he is a sales master, reflected by his tenacity and sales success.
What then is making this a challenged location?
When arriving at The Colony… Wait… Where is the community?
The community is hidden!!
Despite the community being invisible from the street and passing traffic, Ultimate New Home Sales & Marketing has been able to overcome extraordinary obstacles to maintain a strong and steady sales pace week after week at The Colony.
The Colony at Azusa is hidden behind and below an existing building. The community also has significant edge conditions.
It is bordered on one side with high tension lines, and on another side by a self storage company.
Why do we mention this?
Because our success wasn’t an accident.
Give me a call and I’ll tell you how this
success was created.

These are just some of the challenges that
UNHS Sales Counselor Steve Sullivan,
supported by UNHS VP of Sales & Marketing
Shawn Essex, 
thrive on and have
continued to overcome on a daily basis in order
to keep the sales momentum rolling at a sales pace of
5 sales per month for the past three months!!​

UNHS continues to outsell their competitors,
maintaining higher monthly absorption rates, even in challenged markets.
The Colony at Azusa, built by Five Star builder Far West Industries, is led by President Scott Lissoy. The Colony of Azusa has  impressively spacious floor plans, high quality fit and finishes, and are constructed at the highest level of integrity. The spot on marketing provided by Paul Mahoney of PMA Advertising continues to bring great traffic to the hard-to-locate community.
FWI, the marketing agency and the sales team overcame the edge conditions with excellent marketing and product execution.
It is no wonder so many people are choosing to buy at 
The Colony at Azusa!
click here to find out more about The Colony
For nearly 35 years, Far West Industries has earned the trust of thousands of home-buyers.
President Scott Lissoy ensures that home-buyers take comfort in visiting Far West Industries’ communities to experience the integrity and ingenuity of their homes. Their record of excellence begins and ends with their buyers. From elegant designs and quality craftsmanship, to personal one-on-one service, Far West has home-buyers complete satisfaction in mind with every home they build. It’s this tradition of trust that has established Far West Industries as one of the most respected builders in all of Southern California.
UNHS is proud to serve Far West Industries
and their home buyers.​​
*Steven Kaller, President
(714) 632-444 | |