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Ultimate New Home Sales & Marketing, Inc.
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The Ultimate Management Team read “Extreme Ownership”
by Jocko Willink and Leif Babin.
This book a #1 New York Times bestseller, is about:
Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.”
In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails.
Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields.
Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.
A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.
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Meridian Sales team attended an educational conference in March 2018, presented by Echelon Front, the authors of “Extreme Ownership”.
Our team traveled to Brawley for this event and found it both educational and motivational.
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Thank you to Lori Asaro, VP of Sales & Marketing, for being instrumental in coaching both the management and sales teams in reading and implementing these best practices.
Thank you to Jocko and Leif for both serving in our armed forces and for being such inspiration leadership teachers!
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Ultimate reads a book a quarter to inspire
both personal and professional development.
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 Ultimate is a full service Real Estate Brokerage providing new home builders,exclusively, a turnkey solution for their sales and marketing needs. Contact Ultimate today!
Wishing you continued success! Steve Kaller, President
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1205 N. Tustin Ave, Anaheim, CA 92807 DRE # 01194822
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